For the fifth time, Esencia.Patagonia took part in the high-end travel trade show in Marrakech, where it presented its tailor-made experiences, premium hospitality, and triple impact philosophy.
Slow travel redefines the concept of luxury. It takes it beyond exclusivity and elegance, connecting it to a purpose that creates a positive impact on both people and the places they visit. With this vision, Esencia.Patagonia -a recently recertified B Corp- introduced at PURE its new program of integral journeys: an invitation to reconnect with the environment and forge a genuine bond with local culture through a regenerative approach.
“PURE is the ideal platform to present Patagonia as a 360º destination, with its multiple landscapes and the tailor-made experiences we design for every journey. We embrace the challenge of valuing the intangible: our clients’ time, energy, and expectations,” says Nahuel Alonso, CEO of Esencia.Patagonia. “We are the only company in Patagonia designing high-end expeditions that integrate adventure, wellness, gastronomy, nature, and art under a triple impact philosophy that embraces the idea of Slow Travel—truly living and connecting with every place we visit,” he adds.
Transformative journeys and experiences
At PURE, Esencia.Patagonia unveiled three new proposals.
The B Route: the first triple impact journey in Patagonia, merging regenerative luxury, untamed nature, and a genuine commitment to the future of regional tourism. More than a route, it is a manifesto of what it means to travel with purpose.
Untold Patagonia: a redefinition of premium hospitality, combining exclusivity and privacy with the warmth of home, local flavors, and immersion in natural surroundings.
Travel with Purpose Program: itineraries that reveal the territory through its diversity and history, weaving a network of locations, people, and services that share the same language.
Other experiences presented include:
Atlantic Nomads, blending the pristine, wild beaches of the South Atlantic with wellness, sustainability, and signature gastronomy.
Southern Winds, a call to adventure and contemplation in the Andes, combining high-altitude trekking, mountain biking, lake navigation, and wellness.
A Circular Trip, part of a family of B Corp journeys and experiences across Northern Patagonia that integrate luxury, education, and sustainability.
Finally, the Ushuaia Program, a mindful journey through glaciers, steppe, lakes, and peatlands, honoring local culture and the indomitable essence of the world’s end.
“This is our fifth time at PURE. We don’t just showcase journeys -we become ambassadors of Patagonia. We share our origin as a family business and the twenty-year path that brought us here. This evolution has led us to become a B Corp with a clear purpose: that every experience we design serves as a platform for transformation for our travelers,” Alonso affirms.
PURE: Travel is more than an industry
“Being part of the PURE community means believing that travel is more than an industry. Tourism, when practiced responsibly, can be a tool to preserve natural destinations. This fair brings together the most creative and inspiring leaders to build alliances and discover new ways to change the world for travelers, while always keeping in mind the impact on local communities,” says Nahuel.
Held annually in Marrakech, PURE gathers the world’s leading players in the luxury travel segment—including operators, travel advisors, luxury brands, destinations, and experience providers -creating a unique networking environment. Both exhibitors and attendees are carefully selected, ensuring the quality and relevance of participants. Only companies with high-impact proposals in the travel sector are admitted to PURE.
